5 Inspiring Creative Success Stories With Facebook Marketing.

Need  inspiration and want to know from others companies about there achieve success with Facebook Marketing ? Simply just check out the creative stories bellow from 5 companies  which have developed their own Facebook profile by applying revolutionary Facebook marketing activity.

Hope you can find inspiration for your Facebook marketing efforts here.

1.  Cheese & Burger Society

The Cheese & Burger Society is sponsored by the Wisconsin Milk Marketing Board. This page is surely an innovative strategy to promote Wisconsin cheese by discussing anything a lot of people love-burgers and grilling.

One savvy practice introduced here is fan gating. Fan gating, also known as “like gating,” is where you require visitors to become a fan of your page to gain access to special content, discounts or contests. But if you use a contest for fan gating, make sure you abide by Facebook’s terms of service.

To increase engagement, Cheese & Burger Society created a Send to a Friend application, allowing fans to send a cheeseburger to their friends. This is fun, easy and promotes viral visibility.

The Cheese & Burger Society likewise encourages fans to post pictures. Photos and videos get a better EdgeRank (Facebook’s algorithm for determining what shows up on your fans’ news feeds) and people love to share photos.

In fact, approximately 6 billion photos are shared on Facebook each month according to Pixable.

2. Petco

PETCO is a national pet supply store. They’ve genuinely integrated their store on Facebook, allowing greater social engagement. See how it allows fans to tell their friends which products they like, even as they shop.

Everybody wants fan engagement, but very few companies tell their audience the rules of engagement. PETCO does it in a friendly, but direct, manner. As an example of fan gating, PETCO shows you the benefits of becoming a fan: access to coupons, news and Facebook-only contests.

3. Toll Booth Saddle Shop

Toll Booth Saddle Shop is a local horse supply shop in Mt. Holly, NJ (suburb of Philadelphia). This small business has generated a loyal following by utilizing several clever Facebook methods.

On their own welcome page, they feature a clear overview of why a fan would want to Like their page and keep returning. Make sure to put your URL in the About section. As a physical business, you can create a Facebook Places page by merely including your address in your profile, thus allowing for check-ins.

Toll Booth’s store experience is highly social, letting customers to tell their friends about their favorite items. Furthermore, they offer an added benefit for following their page: a 10% discount automatically deducted when you shop in their Facebook store.

On Toll Booth’s welcome page they also encourage you to sign up for their mailing list, telling you why you might want to do that. They have made it easy by using an iFrame app that links their list with Constant Contact.

Toll Booth Saddle Shop keeps their page fun by incorporating a humorous series of horse videos each week. This can be a good strategy to keep the interest of young and old customers alike. Many parents prefer shopping in places where their children enjoy themselves.

4. Threadless

Threadless is a community-based online t-shirt company. They invite artists to create t-shirt designs and then sell the ones chosen by fans. As you can imagine, their fans are very engaged (as noted by every post having comments).

A design-based company should utilize their graphic capabilities to keep their site interesting. Threadless does this by regularly changing their photo strip images and rotating various profile images.

Threadless has found methods to segment their audience by interest and location. To differentiate interest groupings, they’ve produced separate pages for things like Kids and Design. Threadless has done an amazing job of taking their community off the Internet to communities around the globe through meetups.

Threadless sells most of their products online, so it is vital to have compelling photos. But they establish their brand as “by the people for the people” by using real people as their models and having fun.

One of Threadless’ trademarks is their customer involvement in the design and selection process of their business.

Many businesses could benefit from these principles by running contests or challenges where you invite your customers to develop a new product, process or concept. Then have your fans vote on their favorites.

5. Skittles

Skittles is a colorful candy company that uses Facebook to reinforce their fun-loving, wacky culture.

On their welcome page they provide several opportunities to further engage their brand. They offer social buttons, links to memorable ads and the chance to “Experience the Rainbow” (a link back to their website). Additionally, they have a rotating “fan of the week,” who happens to be a comedian showing up in a variety of fun settings. Skittles also has a set of guidelines that are short, clear and fun.

Finally, Skittles has developed a unique voice for their wall posts. They always speak in the first person. The posts are personal, playful and creative. Fans are encouraged to engage with each other directly.