Google+ For Small Business,Some Great Tips From Those Who Are Doing It Right.

Using Google+ adding “Pages” recently, a lot more than 260 million user platform is becoming another social network to add to your list of places to interact with prospective customers. Let’s also remember the achieve of it is mother ship Google.com, that attracts over 1 billion unique visitors every month. And based on new research from seo firm BrightEdge, 61 % of the top 100 brands have presented their very own page.

So exactly how can your brand best utilize Google+ to develop your small business and community? Below are great tips from those who’re doing it right:

Do not repurpose content.
WineLibrary.com co-owner, author and social media maven Gary Vaynerchuk told me, “Repurposing content from Facebook and Twitter is a no.” While automating updates might seem like the simplest way to be present on a social network, it’s a definite faux pas for having a relevant presence or building community and conversation.

Engage with customers.
For Samsung, which launched it is profile an hour after the Pages announcement, their Google+ strategy is mostly about engaging with customers on their turf, says Esteban Contreras, the company’s Social Media Marketing Manager. The South Korean technology company uses Google+ to share promotions, new commercials and product news with its customers.

Samsung likewise posts messages that are geared for engagement. For example, the company lately asked it is followers to rank their top five blogs and tell us where they were on 11/11/11 at 11:11:11am, says Contreras. He adds that to build awareness, business owners should link from other social media accounts, as well as from corporate websites through the official Google+ badges.

Visuals and collaboration go a long way.
Do not just post a link from your blog with a headline. Since Google+ is inherently connected to YouTube (Google owns YouTube), video integration works seamlessly on your page. As YouTube rolls out it is own content channels in 2012, this will allow for even greater distribution and reach.

The National Aeronautics and Space Administration, or NASA, is a good illustration of a brand that uses amazing visuals to their advantage. Their striking images and descriptions rapidly get shared throughout the network by enthusiasts and newbies alike — enhancing the federal agency grow it is network from 500 to 6,000 a day.

Next there is Team Coco, which is not only contributing entertaining content these days. The digital arm for Conan O’Brien’s late night show lately had the comedian talk show host create a YouTube video asking viewers to send in pictures of sad animals. The winning pictures were then uploaded to the page with captions, creating fun community collaboration.

Source : BY Shira Lazar. Shira Lazar is the host and executive producer of What’s Trending live Tuesdays at 10 a.m. Pacific and Partners Project, interviewing your favorite YouTube stars weekly.